Responsibilities:
- Prospecting: Lead generation
- Create and maintain a database of prospective clients using the CRM tool
- Conduct outreach and follow-up to key prospective clients across the healthcare landscape
- Attend Industry days, conferences, networking events to build relationship partnerships
- Develop and Leverage our marketing materials (e.g. case studies, thought leadership, events) and external Business Intelligence tools to reach prospects with messaging relevant to how our healthcare division can help them achieve their business objectives.
Requirements:
- BS in Marketing or English writing with an understanding of the healthcare industry and/or Govt contracting
- 3 to 5 years’ experience in a company or professional services firm environment
- Experience working with health, govt sales cycle and knowledge of how their challenges differ from other verticals
- Quick learner, grasping the intricacies of our company services and client work to apply to lead generation efforts effectively
- Travel domestically (25-35%)
