“The Covid 19 crisis has forced Feds and contractors alike to a new level of ‘digital transformation,’ a forced migration to tools we were aware of but not necessarily using often or well: online meetings, telework, and leveraging social networks like LinkedIn, Twitter and Facebook more fully and more frequently.”
“With the physical re-opening of federal sites still in question, the need to adapt has never been greater. I have heard from different sources that federal offices will not return to any semblance of normal in this fiscal year, and possible not until calendar 2021.”
“In the meantime, here are a few ideas to win more business at the end of fiscal 2020 on Sept. 30.”
“First, relevant content, well written or produced, then properly deployed after production. Content can take many forms, from articles and blog posts, to videos and podcasts, from webinars to white papers, and much more. Studies from Market Connections, Inc, Hinge Marketing and others have not only demonstrated the value of content in the procurement process, but have shown it to be a critical factor when you are targeting specific contracts, going after business with a specific agency, or developing and showcasing an area of expertise…” Read the full article here.
Source: 3 tactics to employ as the fiscal year ends – By Mark Amtower, June 17, 2020. Washington Technology.
