Friday, December 5, 2025

Government Matters Video: Barbara Morton, VA Deputy Chief Customer Officer, discusses trends in customer experience 

“As one of the largest agencies focused on people, the Department of Veterans Affairs is trying to maximize how they serve customers. The department is always trying to adopt the best practices for customers, and they’re changing up their web presence to better reflect that. Barbara Morton, Deputy Chief Customer Officer at the Department of Veterans Affairs, says that the Department is aligned with the customer experience priorities expressed by the greater federal government.” Watch the video here.

Source: Trends in customer experience at the Department of Veterans Affairs – October 28, 2019. Government Matters.

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Jackie Gilbert
Jackie Gilbert
Jackie Gilbert is a Content Analyst for FedHealthIT and Author of 'Anything but COVID-19' on the Daily Take Newsletter for G2Xchange Health and FedCiv.

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